The Art of the Sell: Coca-Cola, “It’s Beautiful”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  As the fragile flowers who cluster on the rightward side of the political spectrum spend today mulling over their precise naughty list rankings of companies who supposedly made unforgivable insinuations about the politics and character of noted second-place finisher Donald J. Trump, I will use this space to call attention to the artistry of an commercial that raised their collective ire, though it first aired three years ago and have been brought back plenty of instances ever … Continue reading The Art of the Sell: Coca-Cola, “It’s Beautiful”

The Art of the Sell: “Give Yourself a Pat on the Bock”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  It is a certain season. And as I try to find ways to distract myself from the pending collapse of the nation, a sad prediction bolstered by every congressional session with a prospective cabinet member, I can at least take solace in the knowledge that Point Bock is once again being offered in America’s Dairyland. I’ve waxed ineloquently on the longstanding appealing of this dark wonder before. It always arrived in the heart of winter, usually serving as … Continue reading The Art of the Sell: “Give Yourself a Pat on the Bock”

The Art of the Sell: Pizza Pit, “Let It Snow”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  Last year, my first winter back in Wisconsin after about fifteen years away from America’s Dairyland was surprisingly mild, as if my native state was trying to gently welcome me home. Early signs point to a very different — and, it should be typed far more characteristic — experience across the winter months of 2016-2017. As the snow piled up these past two weeks, my mind immediately drifted back to the most ubiquitous commercial of my youth, running … Continue reading The Art of the Sell: Pizza Pit, “Let It Snow”

The Art of the Sell: Christmas Catalogs

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  When I was a kid, I needed one thing and one thing only at this time of year: a Christmas catalog from one of the big department store chains. I tend to think of it as a Sears catalog, but realistically any of them would do. As long as the square bound publication was as thick as a big city phonebook and one-quarter to one-third of it was devoted to toys. I spent countless hours lying on … Continue reading The Art of the Sell: Christmas Catalogs

The Art of the Sell: Wes Anderson, “My Life, My Card”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  Wes Anderson is rightly earning a fleet of social media raves for his new Christmas-themed ad for H&M. Thankfully, it’s far better than what he came up with the last time he pointed his camera at Adrien Brody on a train. It also got me thinking about other commercial spots Anderson has directed, including his contribution to the American Express “My Life, My Card” campaign. The meticulous detailing that can swerve towards preciousness can get wearying across … Continue reading The Art of the Sell: Wes Anderson, “My Life, My Card”

The Art of the Sell: “Chicks Dig the Long Ball”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  1999 was a heady time for baseball. Just a few years earlier, Major League Baseball delivered a nasty self-inflicted wound with a labor dispute that cancelled a sizable chunk of the season, including the World Series, an event that world wars and devastating natural disasters couldn’t wipe off the calendar. Fan animosity was justifiably at a riotous high, and it seemed likely that legions would turn their back on the sport for good. Then Cal Ripken, Jr. … Continue reading The Art of the Sell: “Chicks Dig the Long Ball”

The Art of the Sell: “Toys” teaser trailer

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  I worked at a five-screen movie theater through much of the first half of the nineteen-nineties. I eventually cajoled my way into responsibilities in the booth, taping together the feature prints that came in every week. That also gave me authority over the trailers that preceded those films. I can’t pull up specific stats, but I feel fairly confident that I attached the teaser trailer for Barry Levinson’s Toys at a ratio that exceeded all others. I … Continue reading The Art of the Sell: “Toys” teaser trailer

The Art of the Sell: “I’m a Cub Fan and I’m a Bud Man”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  “1984 was just the start/ We’re gonna bring a pennant to this park.” When I was trudging through my teen-aged years, I spent my summers watching WGN. In the days before cities had devoted sports superstations, practically every game played by the Chicago Cubs aired on one of the first local television stations that had the foresight to get themselves a place on the highly limited cable channel lineups coast to coast, especially in nearby Wisconsin. Folks … Continue reading The Art of the Sell: “I’m a Cub Fan and I’m a Bud Man”

The Art of the Sell: “Basketball pro? No.”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  The primary motivation behind sharing this today is to acknowledge that I’m spending the bulk of this Thursday in my grown-up costume. That also helps account for the relatively low-content mode the space is in, I’m afraid. It’ll get wordier again next week. Other entries in this series can be found by clicking on the “Art of the Sell” tag. Continue reading The Art of the Sell: “Basketball pro? No.”