The Art of the Sell: “Dance with Your Feet”
These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art. I’ve been taking my place within the hallowed cathedrals of movie theaters for long enough that I can remember a time when there wasn’t a sitcom-length sprawl of commercials as the preamble to any feature. While the natural presumption is that I — in proper cranky old man form — find such intrusions of corporate marketing to be deplorable, I see it instead as, at worst, a necessary evil in a time of mounting costs and more … Continue reading The Art of the Sell: “Dance with Your Feet”