The Art of the Sell: “Dance with Your Feet”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  I’ve been taking my place within the hallowed cathedrals of movie theaters for long enough that I can remember a time when there wasn’t a sitcom-length sprawl of commercials as the preamble to any feature. While the natural presumption is that I — in proper cranky old man form — find such intrusions of corporate marketing to be deplorable, I see it instead as, at worst, a necessary evil in a time of mounting costs and more … Continue reading The Art of the Sell: “Dance with Your Feet”

The Art of the Sell: “The House of the Devil” poster

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  I have a longstanding appreciation for movie posters, going back to the days when my trips to the theater were sadly infrequent. I’d wander the hallways staring at these vivid promises of cinematic wonders to come, resigned to the knowledge that taking in this one design and promotional statement would likely comprise the totality of my experience with the films in question in the palace of flickering lights where they were best seen. As official movie posters … Continue reading The Art of the Sell: “The House of the Devil” poster

The Art of the Sell: Freedom Rock

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  When I was in college, I wasn’t exact smooth with the ladies. I was fervently devoted to the things which stirred my soul, and none of them — college rock, comic books, movies, comedy, baseball, politics, spiteful modern novels — exactly tagged me as a “catch.” While I considered myself lucky to find a cadre of pals who supported my dorkish ways, that mutual support occasionally compounded the problem. That preamble brings us to the sad tale of … Continue reading The Art of the Sell: Freedom Rock

The Art of the Sell: “Limousines for Your Feet”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  I can’t overstate the primacy of Converse Chuck Taylor All Stars in my day-to-day fashion choices. My default icon on social media outlets provides some insight as to dominance of the footwear brand on the lower level of my closet. Accordingly, I have a perpetual weakness for the various print ads over the years that promoted the brand, largely because of how ridiculously off-base they often were. Few please me more than the mid-eighties campaign that posited Chucks … Continue reading The Art of the Sell: “Limousines for Your Feet”

The Art of the Sell: “Lamp”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  I’ve taught a college-level film class, but I didn’t have the time to really dig into examining the mechanics of cinema with the students. Being me, I can’t help but spend my time thinking about exactly which clips I would use to illustrate exactly how movies work, how specific shot and editing choices carry narrative and convey emotion. There’s a passage in Steven Spielberg’s The Sugarland Express, for example, involving an automobile’s gas gauge dipping towards “E,” … Continue reading The Art of the Sell: “Lamp”

The Art of the Sell: “Flesh and Bone” poster

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.  There was a time when I loved seeking out new movie posters. Anytime I make the trek to one of the multi-screen bunkers on the edges of Madison, I prowled the hallways looking for new additions to the wall. It got even better when I managed a movie theater. Every day the mail delivery would bring a new handful of slender cardboard tubes stuffed with rolled up one-sheets. For me, it was a like a magical Christmas tree … Continue reading The Art of the Sell: “Flesh and Bone” poster

The Art of the Sell: “Strange Days” trailer

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of pop art.  As someone who once strung trailers onto the front of films for a multi-screen theater (as if there’s any other kind these days), I have a special affection for teasers that were clearly shot separately from the features they promoted, that stood as their own little movies. Appreciating the extra effort, I opted for those over frantic assemblages of clips any chance I got. Once it was out of my control, I spiritually extended a special … Continue reading The Art of the Sell: “Strange Days” trailer