The Marvel Age of Comics was marked by scintillating storylines full of careening colorful characters. Still, those four-color feasts might have gone unread if not for the pulchritudinous panache employed by the marketing mavens who put together the “Bullpen Bulletins” … Continue reading Mighty Marvel Checklist HyperboleCheck: Captain America #131
Bend your brain back to the scintillating, swingin’ sixties when Marvel was moving major muscles to make their monthly mags manifestly mandatory. The proof was in the panels, but there was a scintilla of selling that had to happen, usually … Continue reading Mighty Marvel Checklist HyperboleCheck: Daredevil #36
Back when the mighty mavens of Marvel certified their sovereignty over the spinner rack, they had a sparkling specialty for making every one of their monthly mags sound like unmissable masterpieces. The primary platform for this tantalizing touting was the … Continue reading Mighty Marvel Checklist HyperboleCheck: The Amazing Spider-Man #53
One of the famed fundamentals of the monumental meridian of the Marvel Age of Comics was a scintillating skill for self-promotion. Every edition was cause for a colossal cacophony of courageous crowing, typically found in the Mighty Marvel Checklist. For … Continue reading Mighty Marvel Checklist HyperboleCheck: Avengers #44
Marvel Comics had a wondrous way with with words back when they courageously and correctly claimed that they were the House of Ideas. That vivid vocabulary was on full display amidst the four-color fisticuffs that filled their folios, but it … Continue reading Mighty Marvel Checklist HyberboleCheck: Thor #183
The adventures published by Marvel Comics during the company’s heyday in the nineteen-sixties and seventies were scintillating and suspenseful sagas of stellar superstars spanning the stars. And it’s a good thing they were, given the profound propensity that the company’s … Continue reading Mighty Marvel Checklist HyperboleCheck: Fantastic Four #104
Back issues are expensive. The cover to The Amazing Spider-Man #91 from 1970 may have a price of 15 cents on it, but trying to procure this item from your local comic book shop proprietor will require an outlay of … Continue reading Mighty Marvel Checklist HyperboleCheck: The Amazing Spider-Man #91
As part of our ongoing consumer service for those who may be considering buying comic books published nearly forty years ago on the basis of entirely outdated promotional boasts found nestled within the pages of mighty Marvel mags, we examine … Continue reading Mighty Marvel Checklist Hyperbole Check: The Incredible Hulk #138
Once again we bring a scholarly scrutiny to the bygone breathless boasts used to promote Marvel Comics titles backed in the age when the House of Ideas truly reigned supreme. The tantalizing teasers typeset and tucked into the monthly Mighty Marvel Checklist always guaranteed staggering surprises and jaw-dropping jolts, but how often did the individual issues live up to the hype? This time out, the monumental mythmaking moving under the microscope comes from Thor #186, which was touted as follows: “Even the title, ‘Worlds at War,’ can’t begin to describe the excitement and wonder of this one. What happens to … Continue reading Mighty Marvel Checklist HyperboleCheck: Thor #186
Back when the Marvel Comics Group could accurately be described as the House of Ideas, some of their finest writing could be found every month in the checklist of new titles. They were promoted with the most bodaciously breathless boasts … Continue reading Mighty Marvel Checklist HyperboleCheck: Captain America #136
Coffee for Two 