These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.

I mean it quite sincerely when I type that the last fifteen seconds of this TikTok video represents the most ingeniously delivered casting announcement I’ve ever encountered. If your series includes a principal cast member who just so happens to have more than 371 million followers on a prime social media platform, forget about drafting a press release for the trades. Let her break the news.

Other entries in this series can be found by clicking on the “Art of the Sell” tag.