The Art of the Sell — The Two-Fisted Slopper

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.

Sometimes the product that needs to be sold is reasonable behavior in social setting. This is at least true in my native station of Wisconsin, where drinking alcohol is so embedded in the culture that a bottle opener and a koozie should be incorporated into the state flag. Indeed, beer looms so large that one of the biggest sports teams in the state is dubbed the Brewers.

It is that MLB team, the Milwaukee National League ballclub, that once evaluated the disruptive drunkenness in the stands and determined it was pervasive enough that they needed to create a video that could be played on the scoreboard during games. As Milwaukee magazine noted, the organization enlisted the help of local company that created other animations for the team and the Goofus of baseball fans was conceived. A mustachioed boozehound whose consumption was prodigious enough to require a beer in each hand, the Two-Fisted Slopper was meant to dissuade attendees from similar carousing. I have a feeling that a lot of folks who pushed their way through the Milwaukee County Stadium turnstiles found him to be an aspirations figure instead.

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.


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