The Art of the Sell: “Major Points of Interest in Wisconsin”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art. 


In recent weeks, I’ve had the opportunity to spend some quality time in the small Midwestern town where I attended college. Among the many old favorites I revisited was the Stevens Point Brewery, the local crafters of fine beverages (well, I think they’re fine, anyway). One of the oldest continuously operating breweries in the U.S., the business is one of the true stalwarts of the community, feeling embedded in the culture in a way that exceeds that of all the many upstart competitors that have cropped up in the recent craft beer revolution.

And Stevens Point Brewery operated with that sense of local camaraderies when I was a squeaky little student in that town, many, many years ago. That included advertisements in the university’s student-run newspaper, which I remember with deep fondness. It’s not so much that the ads were the pinnacle of cleverness — though I do find the gag of “Major Points of Interest in Wisconsin” to be charming — but they felt like a commitment to the student media of the university as much as a stab at getting the kids to throw back Point Specials instead of Miller Genuine Drafts.

And I like the beer. That doesn’t hurt, either.

Other entries in this series can be found by clicking on the “Art of the Sell” tag.

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