These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.
Forget about Clydesdales on snowy paths or croaking frogs, the best ad campaigns ever connected to a beer were those cooked up by the McCann-Erickson agency for Miller Lite in the nineteen-seventies and -eighties. As a Wisconsinite, I was especially fond of any spot that included Bob Uecker, the radio broadcaster for our home state MLB squad. And none was better than the entry that opened with Mr. Baseball making his way to a seat at the old ballpark. It’s a perfect comic gem in thirty seconds, and Uecker’s take on “I must be in the front row” is nothing less than one of very best line deliveries across the entire history of television commercials.
Other entries in this series can be found by clicking on the “Art of the Sell” tag.
Discover more from Coffee for Two
Subscribe to get the latest posts sent to your email.