The Art of the Sell — John Waters “No Smoking” PSA

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art. 

Back in the nineteen-eighties, movie theaters had to work a little harder to remind patrons that they weren’t allowed to smoke. None accomplished it with more panache than those lucky art house theaters blessed with a short reel of director John Waters addressing the crowd directly. Waters explains the policy clearly, but, contrarian to the core, he also expresses his disapproval at the prohibition, marveling that anyone could go the length of a movie — especially the high-falutin’ fare about to offered at the art house — without indulging in a smoke. All the while, Waters puffs away, all the better to taunt jonesing moviegoers.

I don’t smoke. I’ve never smoked. But even I have to concede the power of the sadistic seduction offered by Waters. He almost has me reaching instinctively for some phantom pack in my pocket.

Other entries in this series can be found by clicking on the “Art of the Sell” tag.

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