These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art. 

One of the sad side effects of so much of modern serious filmmaking begin done under the Netflix banner is that the the promotion for those features is largely relegated to whatever autoplay trumpeting the streaming service employs whenever someone dares to open their app. Even when strong movie posters are created, they’re not seen all that often in the wild. And the poster for Ava DuVernay’s masterful documentary The 13th, like the film itself, deserves to be seen. With a single, striking image, the poster already tells a damning story, forecasting the harsh but necessary knowledge of the film it promotes. It’s a powerhouse.

Other entries in this series can be found by clicking on the “Art of the Sell” tag.