The Art of the Sell — Trini Lopez, “The Blizzard Song”

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art. 

trini lopez

One year after the Coca-Cola Company introduced the citrusy, sugar-free soda Fresca to the U.S. market, they wanted a splashy way to promote the new product. Presumably taking a cue from the beverage’s name being taken from the Spanish word for “fresh,” the corporation found a pop artist of Latino descent and signed him for a record that could be given away with cartons of Fresca. Trini Lopez Sings His Greatest Hits included three songs previously recorded by the artist, including his jaunty tale on the Weavers’ classic “If I Had a Hammer.” The fourth track was brand new and found Lopez absolutely belting out lyrics about Fresca’s “cold and frosty taste that comes on cool” atop a “La Bamba” riff. Dubbed “The Blizzard Song,” the cut is basically an old-school jingle, but Lopez delivers it with unashamed zest, confident he can turn the squarest number into a bright, bounding party. The soda’s fine; the record zings.

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