The Art of the Sell — Serena Williams: Just Do It

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.

There was a time when endorsement deals were hard to come by for Serena Williams, or at least harder than they should have been given her fame, talents, and accomplishment. As Williams was buckling shelves with major tournament trophies early in her career, she lagged behind Maria Sharapova and other lesser players in outside earnings. The reason for that is as obvious as it is disheartening. Knowing that, I always found it strangely moving every time an advertisement was framed around the hero worship that Williams so clearly deserved as the greatest tennis player of all time (the lack of a qualifier of “women’s” ahead of tennis is entirely deliberate). And no one does hero worship of athletes quite as effectively as Nike.

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.

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