These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.

On the occasion of Better Call Saul collecting another set of nominations in prominent categories, all of which will be lost to probably inferior competitors, I humbly offer another reminder that among the show’s many underappreciated achievements was relentlessly clever promotional campaigns that played upon the formidable charms of its cast.

Other entries in this series can be found by clicking on the “Art of the Sell” tag.