The Art of the Sell — “A Hard Day’s Night” trailer

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art. 

I take it as a cunning affront on the part of the British that they chose to premiere A Hard Day’s Night so close to the U.S. Independence Day holiday. They at last had the grace to not select precisely the fourth day of July to unveil the feature film debut of the most successful invaders of their former colonies, pushing it back just a couple days. But then they also withheld the onscreen adventures from American shores for another six weeks or so, an act of temerity that, being honest, was likely a fair response to some act of boorish braggadocio along the line. During the long wait, I’m sure movie houses were filled with plenty of screams whenever this trailer popped up before Bikini Beach or Ride the Wild Surf.

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