These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.

As the Hollywood hype machine does its thing, desperately attempting to revive the practice of summer moviegoing, recall there was a time when a beloved blockbuster franchise could be pitched to audiences with the mere promise that filming was underway. Well, and some schtick with a staple gun, to be complete about it.

Other entries in this series can be found by clicking on the “Art of the Sell” tag.