The Art of the Sell — Wilson Pickett for Schlitz Malt Liquor

These posts celebrate the movie trailers, movie posters, commercials, print ads, and other promotional material that stand as their own works of art.

This commercial, from 1973, is truly as good as it gets. I don’t know if it fulfills the advertising goal of making me crave a frosty can of Schlitz Malt Liquor, but I do want a feature film adaptation of Wilson Pickett’s only-looking-out-for-himself drinker, a freshly pressed 45 of that song, and my own pushbutton hydraulic-pole escape lounger.

Other entries in this series can be found by clicking on the “Art of the Sell” tag.

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