“Should be easy to remember cuz it’s the same day Taylor Swift is putting out her album,” Carly Rae Jepsen joked from the Radio City Music Hall stage recently when reminding fans of when her newest full-length studio effort will hit stores.
It’s that old Jepsen luck, putting out a new album on the same day as one of the only current artists who consumes all the pop ecosystem’s oxygen every time she flutters out so much as a hint of new music. Jepsen has been putting out deliriously exquisite pop songs for the past few years to shrugging indifference from radio programmers and whoever’s responsible for the online plays to propel every last track from a new Bieber or Styles album onto the charts. Her great 2019 album, Dedicated, landed exactly one song on the Billboard Hot 100 and that peaked at #100. It’s not that she’s struggling. Jepsen’s fan base is mighty like a sword, so she fills large venues when she tours, and the right people want to work with her, hence the magnificence of Rufus Wainwright guesting on her new single, “The Loneliest Time.” Still, it’s hard to shake the idea that she deserves better than she gets.
As for that new song, Jepsen’s tweet announcing it makes a better pitch than I can: “If you like 5-part string sections, 4:30+ track lengths, and disco power ballads… you might want to check it out.” You might indeed.
The Loneliest Time, Jepsen’s new album, is scheduled for release later in October.